Amazon’s “Boxed Product” Strategy
The main jeeter live resin most would-be Amazon is knowing “what to sell”. This is more than just knowing the specifics about how the process works of identifying profitable products… it’s more about the backend schematics of how the *process* of Amazon selling actually works.
This includes everything from sourcing boxes, getting stock and ultimately building a brand that can withstand the tough-and-tumble of competitive selling.
Fortunately, there is a very simple way to resolve this problem – it’s called the boxed product strategy. This tutorial is going to examine exactly what it is, why it works and what it means for Amazon sellers who either wish to extend their current business, or build a brand new one from scratch…
The “boxed product strategy” is simple.
It suggests that it’s the box that sells the product, not the product itself. This means that if you’re looking to sell a product which has “already been done” – rather than just copying the product in an attempt to get some “me too” sales, you should look at creating a box of stuff to sell.
Think about the likes of boxer shorts / underwear. They’ve pretty much all been done before – every fashion brand has them, as well as all the no-named “big box” retailers like Walmart. Of course, the varying quality and price is determined by the likes of the fabric, name and other attributes.
The secret to “getting ahead” of the curve in that space would be to not just get your own underwear made (which is done with the likes of Alibaba), but them bundling them with something else and including them all in a nicely designed box.
For example, you may have several pairs of socks, a comic book, some other accessories (such as eau du parfum) or simply a “bundle pack” of the underwear you have. Depending on what you put into the box, you can then charge a higher price for the product.
The point here is not that you’re making an Amazon product, but you’re actually able to enter a market which is typically heavily populated with products already.
By offering a higher priced item, you’re essentially positing your brand/product at a completely level to everything else (which essentially removes the competitive element of market penetration – you never want to just rip off someone else’s product because once they find out, they’ll bite you back 10x worse).
Thus, we have the workings of an idea. The idea is that if you’re able to find an unencumbered product (typically something that isn’t patented etc), you should have the opportunity to build a “boxed” version that includes a large number of peripheral items. This is the “boxed product strategy”…
- Find A Product To Sell
The first step is to find a profitable product to sell. This is relatively simple now, thanks to the likes of Jungle Scout – which provides real product data & sales information. There are two ways to approach this. Either you find a product that you want/know how to make (it could be a hobby or something), or you find a product that’s already selling. Obviously, going with the latter option opens you up to massive amounts of competition, whereas the former will typically have less interest. Without the demand derived from the market, it’s not going to be feasible to create an effective product. I’m not going to get into specifics of this – that is for another article.